SCIENTISTS, CONSIDER WHERE YOU PUBLISH posits challenging issues every author of research papers should starting thinking about. It isn't simple any more to assume that the most prestigious journals are the best venue to publish your research. So what if you have published in a prestigious peer-reviewed journal and not many people can read what you have written due to its subscription cost? How long can this continue? Could this provide some incentive for scholars to publish in open access journals? What then? It is quiet possible that articles published in open access journals might be able to shift the focus of a discipline or a field of study because of their wider availability and accessibility.
Excerpt from the above mentioned article:
For scientists, publishing a paper in a respected peer-reviewed journal marks the culmination of successful research. But some of the most prestigious and soughtafter journals are so costly to access that a growing number of academic libraries can't afford to subscribe. Before submitting your next manuscript, consider a journal's access policy alongside its prestige - and weigh the implications of publishing in such costly periodicals. Two distinct problems continue to plague scientific publishing. First, institutional journal subscription costs are skyrocketing so fast that they outstrip the ability of many libraries to pay, threatening to sever scientists from the literature. Second, the taxpaying public funds a terrific amount of research in this country, and with few exceptions, can't access any of it. These problems share a common root - paid access to the scientific literature.