media should encourage people to register and vote - why don't they?

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As I was reading Wired's article on apolitically encouraging people to vote in the 2004 American presidential election, I kept wondering about media's role in this process. It is interesting to note that all national networks and cable channels cover the presidential elections to a great extend through various debates and candidate coverage’s.

Sadly though, none of the networks and cable channels tries to drive voter registration so we have more voters performing their civic duties. I can't imagine anything wrong with having 70-80% or more of the eligible voters cast their votes.

So, how come then, we do not see an initiative for voter registration by the media?

Is it that the percentage of eligible voters that actually cast their vote has not changed in the past few elections? Could it be that the media are afraid they would not be able to 'analyze' the polls and other statistics if the percentage of voting people doubles?

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This page contains a single entry by Mentor Cana published on June 23, 2004 1:22 PM.

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blog (author) = Mentor Cana, Ph.D. Candidate in Information Science at SCILS - Rutgers University.