some McLuhan quotes and phrases

McLuhanisms provides set of quotes by Marshall McLuhan. Here are some that I find particularly interesting:

"With telephone and TV it is not so much the message as the sender that is 'sent'."

"We look at the present through a rear-view mirror. We march backwards into the future."

"People don’t actually read newspapers. They step into them every morning like a hot bath."

"All advertising advertises advertising."

"The missing link created far more interest than all the chains and explanations of being."

"The future of the book is the blurb."

"The ignorance of how to use new knowledge stockpiles exponentially."

The same site also elaborates on the origins of Global Village:

"In Understanding Media he put the matter this way: "...since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village. Tribalism is our only resource since the electro-magnetic discovery. Moving from print to electronic media we have given up an eye for an ear." (xii-xiii)"

it explains the concept of media and technologies as Extensions of Man:

"It was R. W. Emerson who wrote that "The human body is the magazine of inventions, the patent-office, where are the models from which every hint was taken. All the tools and engines on earth are only extensions of its limbs and senses" (1870)."

and provides reasoning on why McLuhan considered that The Medium is the Message:

"Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message. The message of any medium or technology is the change of scale."