what after open processes and open content?

In O'Reilly Gazes Into the Future of Open Source Peter Galli presents some of O’Reilly’s thoughts about the future of the open source. What is most interesting in O’Reilly’s presentation at the Oscon conference is the recognition that the open source is more than just about software. The open source software is just one practical instance of the open source philosophy. The article is not clear about the why, how and what they mean by paradigm shift:

“The new rules governing the Internet paradigm shift are based on the fact that an open architecture inevitably leads to interchangeable parts; competitive advantage and revenue opportunities move "up the stack" to services above the level of a single device; information applications are decoupled from both hardware and software; and lock-in is based on data and not on proprietary software, he said.“

However, they are perhaps on the right track suggesting that the competitive advantage in the future will not come from the proprietary hardware and the software, but from the higher levels in the information services products. The openness inevitably will lead the competitiveness in the upper stacks of information service delivery process.

Perhaps the content will matter more as it should… but then, what happens when the open source philosophy is applied to the content as well? Where will the competitive advantage come from if dealing with open content? Perhaps the processes around the content creation, organization, delivery and sharing? How about when this process becomes ‘open process’ as well? Interestingly, some of this open process is imbedded in the open source software already… hmmm…