AOL's poor choice of words (re: AOL Journals)

This is a further response to Beth's Origins of 'weblog' and 'blog' and her comments on my blog entriy.

I guess AOL is settling for a very poor choice of words by calling “AOL Journals” what everyone else is calling ‘blogs’ and ‘weblogs’. While AOL might not be helping in the ‘blogging’ discourse, their choice of words will not make the phenomenon any less of a phenomenon.

It appears though that AOL is trying to appropriate part of the “AOL Journals” ecosystem (see, what would AOL call the new ecosystem if not ‘blogshpere’?). Why would someone contribute with content that AOL might use it for further profits? I would like to believe that AOL’s move is not initiated for profit purposes, but, what is the corporate incentive?

One can also argue that AOL’s choice of words is actually counter productive because it seems to remove from the bloggers the most powerful incentive: the feeling that their individual blog is their own and not AOL’s.